About us

The Foot Collective_Foot Nerds

The Urban Barefoot began as a case study into the applications of a barefoot mindset in a "normal" city environment. Ideally, we'd all live in the forest and run around with no shoes. That's just not a viable option for most.

The project has evolved farther than ever dreamed. Through valuable partnerships with conscious brands/entrepreneurs, it is now a platform for humans who want to build communities.

Together with The Foot Collective, the manifesto for the future of human health & wellness has been written

Now, with the first 25 amazing humans in The Foot Nerd Program, the communities will grow more quickly and the word will start to spread throughout the world.




about the founder

headshot - Jeff Shub, MD - The Urban Barefoot

Jeff Shubbetter known these days as The Urban Barefoot, is a holistic sustainability advisor who travels the world helping individuals and companies expand their potential by harnessing their innate superpowers. With several years of experience in building businesses and consulting for some of the most progressive companies in the world, combined with a medical degree and profound passion for the human experience, Jeff is uniquely suited to help you create your dream life.

Jeff is a student of his own method. He felt so strongly that the current healthcare model was not designed for sustainability, that he made the unpopular decision to leave it behind. Through his social media platform, The Urban Barefoot, Jeff is now spreading the sustainability message around the world. He is a traveling speaker, consultant and coach working with companies of all sizes, and with high-performing executives and business owners on unlocking their superpowers in everything from leadership and culture to meditation and running technique.

When Jeff isn’t working or traveling you can find him moving, meditating or learning about the human experience. His mantra is, “to lead with giving and be open to receiving, and become one with everything and everyone on his journey”.



This page may contain health, wellness and/or medical information. Jeff Shub is not a licensed physician and does not claim to be one. The information and recommendations that are contained herein should not be construed as medical advice nor should they substitute the need to see a licensed physician/practitioner to address medical concerns. The information is shared with love and is only meant to be educational.